Video of the Day: Kelela – A Message

Surprisingly, I’m one year late with the Kelela bandwagon. I’m an overnight die-hard fan after looking at this video and listening to Kelela’s discography.

Kelela is an Ethiopian-American singer and songwriter. Her debut album Cut 4 Me and Hallucinogen EP (which features A Message) caught me by surprise. As you know, I am a lover of all things alternative. Within all of  her songs, the beats, runs, and her 90s reminiscent vocals represent alternative R&B so well. A Message is about a couple approaching the end of a relationship, Kelela cuts her dreads symbolizing the end and the start of something new. The direction of this video is perfect. The color palette and anime transformation fit so well (kudos to Daniel Sannwald).

Check out the video below.

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