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Bleeding Veggie Burger?


Courtesy Impossible Foods

It’s a great month for (new) vegetarians and some meat eaters. Impossible Foods debuted the “bleeding veggie burger” at NYC’s Momofuku Nishi. The veggie burger goes further than Beyond Meats’ “Beyond Burger. Instead of using beet juice for the bloody effect, the “blood” is plant heme, an iron-rich molecule that carries oxygen. Heme is found in every living organism, it makes your blood red and turns meat pink. Impossible Foods selects proteins and nutrients from greens, seeds, and grains to recreate a guilt free meat/cheese-eating experience.

If this burger becomes mainstream and more people convert to a vegan/vegetarian lifestyle, meat can be made with 95% less land, 74% less water, 87% less greenhouse gas emissions AND without hormones or antibiotics. The next stop for the Impossible Burger is in San Francisco, CA. Hopefully, Miami is next.

Learn more about the process below:




aafleur View All

I love culture and all things creative. Self-expression and self-exploration are highly regarded. As a sociology major, I fell in love with the concept of culture and its effect on creativity. In 2015, I created my website to post the products of imagination and personality.

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